AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven ...
AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven Read article →
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how ...
Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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