Categories

Data

Attribution window

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

Quick tip: How you can read data and extract text content from PDF/images without manual rewriting for free

There are several free tools that can read data from PDFs and images and extract the text, which can then be edited or copied to another document. Here are some ...

There are several free tools that can read data from PDFs and images and extract the text, which can then be edited or copied to another document. Here are some Read article

Google Analytics 4/GA4 attribution guide: The latest updates on the transition

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article

Exploring the World of Data: Key Facts Everyone Must Know

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and ...

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and Read article

Architecture and operating of web applications in the cloud environment (Part 1)

Cloud based platforms catch on more and more as a running environment for web applications. What advantages, compared to the traditional “on-premise” infrastructure or classic web-hosting, do they offer? And ...

Cloud based platforms catch on more and more as a running environment for web applications. What advantages, compared to the traditional “on-premise” infrastructure or classic web-hosting, do they offer? And Read article

Which of the following is NOT an important reason to familiarize yourself with available settings?

Below is the answer and explanation for which of the following is not an important reason to familiarize yourself with available settings? Which of the following is not an important reason to familiarize yourself with available settings? ...

Below is the answer and explanation for which of the following is not an important reason to familiarize yourself with available settings? Which of the following is not an important reason to familiarize yourself with available settings? Read article

Why doesn’t machine learning happen immediately after starting a Google App campaign?

Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from ...

Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from Read article

Which two options are benefits of using Google Analytics for Firebase? (Choose two.) Select All Correct Responses

Below is the answer and explanation for which two options are benefits of using Google analytics for firebase? Which two options are benefits of using Google analytics for firebase? There’s no need to implement an SDK. It ...

Below is the answer and explanation for which two options are benefits of using Google analytics for firebase? Which two options are benefits of using Google analytics for firebase? There’s no need to implement an SDK. It Read article

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses

Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...

Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? Read article

What do “counters” measure in Studio?

Below is the answer and explanation for what do “counters” measure in studio? What do “counters” measure in studio? Elapsed time interacting with a creative element. Length of time a video creative is played. Number of times ...

Below is the answer and explanation for what do “counters” measure in studio? What do “counters” measure in studio? Elapsed time interacting with a creative element. Length of time a video creative is played. Number of times Read article

Heatmap

Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers ...

Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers Read article

Data Transfer

Definition: It is the overall quantity of outgoing traffic coming from a website, mostly calculated in gigabytes (GB). Information: It generally omits email. It is important to note the dissimilarity between data transfer and bandwidth as it ...

Definition: It is the overall quantity of outgoing traffic coming from a website, mostly calculated in gigabytes (GB). Information: It generally omits email. It is important to note the dissimilarity between data transfer and bandwidth as it Read article

Bandwidth

Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...

Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article