Data represented in the form of a graph whereby different levels of the same metric are displayed in color.


People’s interaction with the different sections of a web page is commonly shown by web-based marketers through heatmaps. It can either be mouse-tracking, click-tracking, or eye-tracking, etc. Dark red is assigned to the most visited web-page parts. Light red, yellow, or orange is used to show the less-visited ones. The creation of site navigation and sales copy is greatly helped by the use of this tool.


In all-in-one suites, different tools related to conversion and heatmaps are commonly packaged together.

Mouseflow – has a “Lifetime free” plan and a free trial.

Hotjar – has a “Lifetime free” plan and a free trial.

Inspectlet – has a “Lifetime free” plan.

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