Advertising of services or products through email is known as email marketing.
Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized and made all-purpose. Its frequency can include established, regular or irregular intervals. When any significant thing turns out, transmissions take place. Finesse and price may be too high or too low.
Despite its many uses, email can be misused by abusing it in the form of spam. Can spam emails be regarded as a part of advertising? To be exact, this can be called as advertising, yet it cannot be regarded as a responsible form of advertising. Some people are unaware of the difference between advertising and spam. The latter is a menace to legal advertisers as an overabundance of emails can decrease the level of productivity of this channel.
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