Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...
Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article →
Below is the answer and explanation for which of these KPIs demonstrate engagement? Choose all that apply. Which of these KPIs demonstrate engagement? Choose all that apply. Direct sales revenue from social media. Mentions. Sharing and retweets. ...
Below is the answer and explanation for which of these KPIs demonstrate engagement? Choose all that apply. Which of these KPIs demonstrate engagement? Choose all that apply. Direct sales revenue from social media. Mentions. Sharing and retweets. Read article →
Below is the answer and explanation for true or false? evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the ...
Below is the answer and explanation for true or false? evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the Read article →
Below is the answer and explanation for what are KPIs? What are KPIs? Goals that help you and your team be more productive and save time and money. Statements that define the qualitative outcome of your goal. ...
Below is the answer and explanation for what are KPIs? What are KPIs? Goals that help you and your team be more productive and save time and money. Statements that define the qualitative outcome of your goal. Read article →
Below is the answer and explanation for true or false? you should revisit your KPIs every 18 months. True or false? you should revisit your KPIs every 18 months. True. False. ✅ Correct answer False. ✅ The ...
Below is the answer and explanation for true or false? you should revisit your KPIs every 18 months. True or false? you should revisit your KPIs every 18 months. True. False. ✅ Correct answer False. ✅ The Read article →
Below is the answer and explanation for choose all that apply. Which of these are important KPIs to consider for SEO? Choose all that apply. Which of these are important KPIs to consider for SEO? Organic traffic. ...
Below is the answer and explanation for choose all that apply. Which of these are important KPIs to consider for SEO? Choose all that apply. Which of these are important KPIs to consider for SEO? Organic traffic. Read article →
Below is the answer ad explanation for true or false? you should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True or false? you should use KPIs ...
Below is the answer ad explanation for true or false? you should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True or false? you should use KPIs Read article →
Below is the answer and explanation for which of these KPIs demonstrate social media ROI? Choose all that apply. Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, ...
Below is the answer and explanation for which of these KPIs demonstrate social media ROI? Choose all that apply. Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, Read article →
Below is the answer and explanation for where should you allocate the majority of your paid media budget? Where should you allocate the majority of your paid media budget? New advertising channels that you haven’t advertised on ...
Below is the answer and explanation for where should you allocate the majority of your paid media budget? Where should you allocate the majority of your paid media budget? New advertising channels that you haven’t advertised on Read article →
Below is the answer and explanation for which of the following options reflects the correct sequence for establishing goals with your team? Which of the following options reflects the correct sequence for establishing goals with your team? ...
Below is the answer and explanation for which of the following options reflects the correct sequence for establishing goals with your team? Which of the following options reflects the correct sequence for establishing goals with your team? Read article →
Below is the answer and explanation for what type of information can KPIs provide? What type of information can KPIs provide? Audience segmentation. Long-term projections. ✅ Financial viability. Board decisions. Correct answer Long-term projections. ✅ The above ...
Below is the answer and explanation for what type of information can KPIs provide? What type of information can KPIs provide? Audience segmentation. Long-term projections. ✅ Financial viability. Board decisions. Correct answer Long-term projections. ✅ The above Read article →
Below is the answer and explanation for what percentage of the daily budget is applied when using “ahead” pacing? What percentage of the daily budget is applied when using “ahead” pacing? 120% of the daily budget, based ...
Below is the answer and explanation for what percentage of the daily budget is applied when using “ahead” pacing? What percentage of the daily budget is applied when using “ahead” pacing? 120% of the daily budget, based Read article →
How to distinguish from competition? How to build internal systems so as to positively affect the productivity, business performance (KPIs) and reduce investment and operating costs? Corporate UX will help ...
How to distinguish from competition? How to build internal systems so as to positively affect the productivity, business performance (KPIs) and reduce investment and operating costs? Corporate UX will help Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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