Decision making

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

Below is the answer and explanation for fill in the blank: lifecycle stages allow you to categorize your users by. Fill in the blank: lifecycle stages allow you to categorize your users by. How far along in ...

Here’s an agenda that follows the CGP, TCI, BA framework: 1. Rapport building, recap, and agenda. 2. The prospect’s goals, the challenges they face in achieving those goals, and their plan for overcoming those challenges. 3. What happens if they fail? What happens if they succeed? 4. Their available budget and their usual decision-making process. In this agenda, which part of the CGP, TCI, BA framework needs improvement?

Below is the answer and explanation for here’s an agenda that follows the CGP, TCI, BA framework: 1. Rapport building, recap, and agenda. 2. The prospect’s goals, the challenges they face in achieving those goals, and their ...

Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

Below is the answer and explanation for fill in the blank. display advertising allows you to reach users at the stage of the decision making funnel. Fill in the blank. display advertising allows you to reach users ...

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __CTR with Google and better.

Below is the answer and explanation for fill in the blank: it is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help ...

More sales copy helps sell to users that are:

Below is the answer and explanation for more sales copy helps sell to users that are: More sales copy helps sell to users that are: To both groups. Higher up on the decision making funnel (first becoming ...

Which step in the decision making funnel do most people fit in.

Below is the answer and explanation for which step in the decision making funnel do most people fit in. Which step in the decision making funnel do most people fit in. Action. Awareness. ✅ Desire. Interest. Correct ...

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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