Categories

Conversion tracking

A/B testing – what is it?

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article

Newsletter

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article

ROAS – what is the return on ad spend and how is it calculated and used in marketing?

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article

CookieBot settings, deployment/implementation via GTM (Google Tag Manager) and settings GA4 tracking

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie ...

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie Read article

Google Analytics 4/GA4 attribution guide: The latest updates on the transition

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed ...

Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed Read article

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal ...

Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal Read article

What can conversion tracking in search help you measure?

Below is the answer and explanation for what can conversion tracking in search help you measure? What can conversion tracking in search help you measure? How many transactions are completed on your site overall. How many people ...

Below is the answer and explanation for what can conversion tracking in search help you measure? What can conversion tracking in search help you measure? How many transactions are completed on your site overall. How many people Read article

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how ...

Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how Read article

Which statement is true regarding Conversions in a Google App campaign?

Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using ...

Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using Read article

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta

Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is ...

Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is Read article

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising ...

Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising Read article