Categories

web analytics

Session – what are sessions and how are defined?

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

Install hijacking

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article

Click hijacking

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article

CookieBot settings, deployment/implementation via GTM (Google Tag Manager) and settings GA4 tracking

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie ...

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie Read article

Do Google Analytics filters apply retroactively? And what is the difference between filters and segments?

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter ...

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter Read article

A guide to Google Analytics 4 (for marketing agencies and small business)

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics ...

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics Read article

When it comes to web analytics, what insights can you gather using analytics tools?

Below is the answer and explanation for when it comes to web analytics, what insights can you gather using analytics tools? When it comes to web analytics, what insights can you gather using analytics tools? What websites ...

Below is the answer and explanation for when it comes to web analytics, what insights can you gather using analytics tools? When it comes to web analytics, what insights can you gather using analytics tools? What websites Read article

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Below is the answer and explanation for web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Web analytics can tell you many things about your online performance, ...

Below is the answer and explanation for web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Web analytics can tell you many things about your online performance, Read article

Most web analytics tools can tell you what information about the user?

Below is the answer and explanation for most web analytics tools can tell you what information about the user? Most web analytics tools can tell you what information about the user? Their contact details, their behaviour and ...

Below is the answer and explanation for most web analytics tools can tell you what information about the user? Most web analytics tools can tell you what information about the user? Their contact details, their behaviour and Read article