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Do Google Analytics filters apply retroactively? And what is the difference between filters and segments?

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter ...

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter Read article

A guide to Google Analytics 4 (for marketing agencies and small business)

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics ...

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics Read article