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Google Analytics setup

Do Google Analytics filters apply retroactively? And what is the difference between filters and segments?

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter ...

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter Read article