Categories

Digital Marketing

Ad network – what is it?

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article

Using the Facebook lead ads testing tool (how to debug/troubleshoot your Facebook leads)

In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook ...

In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

CookieBot settings, deployment/implementation via GTM (Google Tag Manager) and settings GA4 tracking

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie ...

If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie Read article

B2B Marketing Cloud Journey Builder: 3 Examples of Successful Designs

Marketing is in a lot of ways like love. First, you are excited. Following that, you are attempting to determine what the other person is interested in and how you ...

Marketing is in a lot of ways like love. First, you are excited. Following that, you are attempting to determine what the other person is interested in and how you Read article

Everything You Need To Know About Digital Business Transformation

Digital Business Transformation is disrupting enterprises across all industries by breaking down boundaries between people, companies, and things. Companies can generate new goods and services, as well as find more ...

Digital Business Transformation is disrupting enterprises across all industries by breaking down boundaries between people, companies, and things. Companies can generate new goods and services, as well as find more Read article

What do website analytics allow you to do?

Below is the answer and explanation for what do website analytics allow you to do? What do website analytics allow you to do? Set up advertising accounts to drive continuous improvement. Understand users behaviour and improve the ...

Below is the answer and explanation for what do website analytics allow you to do? What do website analytics allow you to do? Set up advertising accounts to drive continuous improvement. Understand users behaviour and improve the Read article

Which of the following is a key strategy for distributing your video content?

Below is the answer and explanation for which of the following is a key strategy for distributing your video content? Which of the following is a key strategy for distributing your video content? Share videos across all ...

Below is the answer and explanation for which of the following is a key strategy for distributing your video content? Which of the following is a key strategy for distributing your video content? Share videos across all Read article

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

Below is the answer answer and explanation for digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? Digital marketing isn’t ...

Below is the answer answer and explanation for digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? Digital marketing isn’t Read article

Interstitial Ads

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article

Self-Serve Advertisement

Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...

Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of Read article