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digital ads

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage ...

Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage Read article