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Marketing Strategy

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Below is the answer and explanation for you’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? ...

Below is the answer and explanation for you’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? Read article

True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

Below is the answer and explanation for true or false? you should always start creating a contextual marketing strategy by targeting your buyer personas. True or false? you should always start creating a contextual marketing strategy by ...

Below is the answer and explanation for true or false? you should always start creating a contextual marketing strategy by targeting your buyer personas. True or false? you should always start creating a contextual marketing strategy by Read article

What does it mean to have an inbound approach to doing business?

Below is the answer and explanation for what does it mean to have an inbound approach to doing business? What does it mean to have an inbound approach to doing business? Your business only runs ads that ...

Below is the answer and explanation for what does it mean to have an inbound approach to doing business? What does it mean to have an inbound approach to doing business? Your business only runs ads that Read article

Where do conversations fit into your inbound marketing strategy?

Below is the answer and explanation for where do conversations fit into your inbound marketing strategy? Where do conversations fit into your inbound marketing strategy? Conversations fit into your inbound marketing strategy because you’re going to need ...

Below is the answer and explanation for where do conversations fit into your inbound marketing strategy? Where do conversations fit into your inbound marketing strategy? Conversations fit into your inbound marketing strategy because you’re going to need Read article

When looking to create video content for your marketing strategy, what three best practices should you look to include?

Below is the answer and explanation for when looking to create video content for your marketing strategy, what three best practices should you look to include? When looking to create video content for your marketing strategy, what ...

Below is the answer and explanation for when looking to create video content for your marketing strategy, what three best practices should you look to include? When looking to create video content for your marketing strategy, what Read article

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

Below is the answer and explanation for when designing content as part of your content marketing strategy, what does the ‘think’ stage represent in the ‘see, think, do, care’ framework? When designing content as part of your ...

Below is the answer and explanation for when designing content as part of your content marketing strategy, what does the ‘think’ stage represent in the ‘see, think, do, care’ framework? When designing content as part of your Read article

What is the purpose of the ‘See, Think, Do, Care’ framework?

Below is the answer and explanation for what is the purpose of the ‘see, think, do, care’ framework? What is the purpose of the ‘see, think, do, care’ framework? To help determine a marketing strategy. To help ...

Below is the answer and explanation for what is the purpose of the ‘see, think, do, care’ framework? What is the purpose of the ‘see, think, do, care’ framework? To help determine a marketing strategy. To help Read article

Word Of Mouth

Definition: A marketing method that relies on casual social interactions to promote a product. Information: This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. ...

Definition: A marketing method that relies on casual social interactions to promote a product. Information: This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. Read article