word of mouth advertising

Pass-Along Rate

Definition: A pass-along rate refers to the measure of the individuals who carry messages or files across. Information: Pass-along rates are a standard for word-of-mouth advertising. Articles conventionally passed involve email messages, Web pages, and multimedia files, ...

Word Of Mouth

Definition: A marketing method that relies on casual social interactions to promote a product. Information: This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. ...