Pass-Along Rate

September 9,2017 in Online Advertising Glossary | 0 Comments


A pass-along rate refers to the measure of the individuals who carry messages or files across.


Pass-along rates are a standard for word-of-mouth advertising. Articles conventionally passed involve email messages, Web pages, and multimedia files, whereas data generally passed on involves humor and entertainment, late-breaking headlines, shopping deals, and technological gizmos.

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