Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Social media is a standard communication channel for most of the companies from the B2C market. However, B2B companies have held some reservations in regard to involving social media in ...
Social media is a standard communication channel for most of the companies from the B2C market. However, B2B companies have held some reservations in regard to involving social media in Read article →
Google dislikes low worth content - a lot so that indexing has actually ended up being a huge problem for numerous millions of websites worldwide. Let me put it into ...
Google dislikes low worth content - a lot so that indexing has actually ended up being a huge problem for numerous millions of websites worldwide. Let me put it into Read article →
Below is the answer and explanation for what is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share? What is the most effective way to send ...
Below is the answer and explanation for what is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share? What is the most effective way to send Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…