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viewability

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s ...

Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s Read article

What data cannot be evaluated with a Standard or General performance report?

Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report? What data cannot be evaluated with a standard or general performance report? View ability metrics across each IO ...

Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report? What data cannot be evaluated with a standard or general performance report? View ability metrics across each IO Read article

When is an impression counted in Reporting?

Below is the answer and explanation for when is an impression counted in reporting? When is an impression counted in reporting? As soon as a creative is requested from the publisher. After the creative is served and ...

Below is the answer and explanation for when is an impression counted in reporting? When is an impression counted in reporting? As soon as a creative is requested from the publisher. After the creative is served and Read article