Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...
Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article →
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article →
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad ...
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
Advertising is the currency of the Internet. Users may obtain valuable information for free through advertisements. However, over time, users are starting to express their dissatisfaction with intrusive and irritating ...
Advertising is the currency of the Internet. Users may obtain valuable information for free through advertisements. However, over time, users are starting to express their dissatisfaction with intrusive and irritating Read article →
Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences ...
Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences Read article →
Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...
Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article →
Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic ...
Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic Read article →
Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. ...
Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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