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publishers

Mobile malware – complex description of cyber criminals techniques

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article

Video ad network – what is it?

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Ad network – what is it?

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

The Benefits of Better Ads Standards for Publishers

Advertising is the currency of the Internet. Users may obtain valuable information for free through advertisements. However, over time, users are starting to express their dissatisfaction with intrusive and irritating ...

Advertising is the currency of the Internet. Users may obtain valuable information for free through advertisements. However, over time, users are starting to express their dissatisfaction with intrusive and irritating Read article

How can a site be blacklisted from an advertiser’s media buys?

Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences ...

Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences Read article

What is the difference between Programmatic Guaranteed deals and preferred deals?

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic ...

Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic Read article

What are three benefits of using Internal Redirect tags?

Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. ...

Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. Read article