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user privacy

Consent Management Platform (CMP) – what is it?

In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...

In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article

DMA (Digital Marketers Act)

The Digital Markets Act (DMA) is a key European Union regulation aimed at curbing monopolistic behavior and ensuring fair competition between digital platforms. The Act represents a major breakthrough in ...

The Digital Markets Act (DMA) is a key European Union regulation aimed at curbing monopolistic behavior and ensuring fair competition between digital platforms. The Act represents a major breakthrough in Read article

ATT – App Tracking Transparency – what is it?

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article

Introduction to Google Analytics 4

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article

Comparing Data Privacy Laws and Frameworks: An Examination of GDPR, CCPA, TCF 2.0, CPRA, VCDPA, CPA, CTDPA, and UCPA

Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General ...

Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General Read article