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Ad server – what is it and what are ad servers used for?

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get ...

Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get Read article

How is a search ad’s ranking determined?

Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid ...

Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid Read article

Bid strategies can find the most opportunities under which condition?

Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities ...

Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities Read article

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running ...

Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running Read article

What are the advantages of using doubleclick search to manage a large and complex campaign?

below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and ...

below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and Read article

What information can a floodlight tag track using custom variables?

Below is the answer and explanation for the question what information can a floodlight tag track using custom variables? What information can a floodlight tag track using custom variables? Promo codes ✅ Email addresses IP addresses Customer’s ...

Below is the answer and explanation for the question what information can a floodlight tag track using custom variables? What information can a floodlight tag track using custom variables? Promo codes ✅ Email addresses IP addresses Customer’s Read article

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? You’re looking ...

Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? You’re looking Read article

What would you do first to report on data for your “thank you page” floodlight activity?

Below is the answer  for the question what would you do first to report on data for your “thank you page” floodlight activity? What would you do first to report on data for your “thank you page” ...

Below is the answer  for the question what would you do first to report on data for your “thank you page” floodlight activity? What would you do first to report on data for your “thank you page” Read article

What is search engine marketing?

below is the answer and explanation for the question what is search engine marketing? What is search engine marketing? When a system requires you to work with an expert in search engine optimization When an advertiser runs ...

below is the answer and explanation for the question what is search engine marketing? What is search engine marketing? When a system requires you to work with an expert in search engine optimization When an advertiser runs Read article