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mobile apps

Time of inactivity

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website

Below is the answer and explanation for which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website Which is the best type ...

Below is the answer and explanation for which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website Which is the best type Read article

What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

Below is the answer and explanation for what type of creative appears within a set of borders and doesn’t expand or cover a website’s content? What type of creative appears within a set of borders and doesn’t ...

Below is the answer and explanation for what type of creative appears within a set of borders and doesn’t expand or cover a website’s content? What type of creative appears within a set of borders and doesn’t Read article