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advertising inventory

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

What enables web publishers and digital out-of-home media owners to manage their advertising inventory?

Below is the answer and explanation for what enables web publishers and digital out-of-home media owners to manage their advertising inventory? What enables web publishers and digital out-of-home media owners to manage their advertising inventory? Demand-side platform. ...

Below is the answer and explanation for what enables web publishers and digital out-of-home media owners to manage their advertising inventory? What enables web publishers and digital out-of-home media owners to manage their advertising inventory? Demand-side platform. Read article