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Ad exchange

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

Barter (or Bartering)

Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...

Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article