Barter (or Bartering)


Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium.


Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Smaller sites utilize banner exchanges to enhance their reach, while ezines interchange sponsorships to bolster subscriptions.

Restrictions for the guidelines of a barter transaction are limited to the minds of the individuals involved. It can include trading standards and rotating impressions.

They can further suggest negotiating beyond-the-banner site sponsorships emphasizing various decided arrangements of different formats. The chief factor to consider is to ensure it aligns with the aims of the site. Furthermore, ensure that every party associated has the appropriate knowledge of the transactions made.

Helpful Article Related to Bartering:

Related Terms:

Banner Ad, Banner Blindness

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