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Banner Exchange

Definition:

Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads.

Information:

A clear idea behind a banner exchange is, “I will display your ads on my site in replacement for getting to display my ads on your site.”

In means of acquitting potential visitors, link swaps vary from banner exchange networks. Numerous sites feature ads for potential members of large banner exchanges. Moreover, simple link swaps are hard-coded instantly onto the page, while banner exchange networks alternate their ads among different sites. It allows for complex targeting.

These credits allow exhibition for banner ads on different sites on the network. The number of credits earned determines the number of banners on your site and its exchange rate. A 2:1 exchange rate is applicable; for every two ads shown on the site, you have earned a single credit. Credits allow you to exhibit your banner on another member’s page.

Related Terms

banner ad, Banner Blindness

 

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