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Ad network

Attribution fraud – what is it and how to detect attribution fraud in your campaign data?

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article

When discussing display advertising, what is an ad network?

Below is the answer and explanation for when discussing display advertising, what is an ad network? When discussing display advertising, what is an ad network? A way to get free traffic to your site. A directory of ...

Below is the answer and explanation for when discussing display advertising, what is an ad network? When discussing display advertising, what is an ad network? A way to get free traffic to your site. A directory of Read article

Run of Network (RON)

Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower ...

Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower Read article