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Online Marketing

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

ROAS – what is the return on ad spend and how is it calculated and used in marketing?

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article

The internal search goldmine

Having an internal search isn’t just a service for visitors. For owners of websites, it’s a gold vein full of information, ready to be mined and panned by you. When ...

Having an internal search isn’t just a service for visitors. For owners of websites, it’s a gold vein full of information, ready to be mined and panned by you. When Read article

Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

Below is the answer and explanation for fill in the blank: actionable insights can be described as explaining the of an online marketing campaign. Fill in the blank: actionable insights can be described as explaining the of ...

Below is the answer and explanation for fill in the blank: actionable insights can be described as explaining the of an online marketing campaign. Fill in the blank: actionable insights can be described as explaining the of Read article

Interstitial Ads

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article

CPA (Cost Per Action)

Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with ...

Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with Read article