The advertisement that shows up when browsing between two pages.
A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at the content page and focuses his/her attention on the ad forcibly. Interstitials belong to the category of interruption advertising. This is especially preferred by marketers thinking that effective online marketing should feel as if it is a broadcast medium.
Users often show a high level of response and irritation towards interstitials. Subsequently, higher CPM rates result from a greater level of response rate. However, customer backlash can result from a higher level of resentment, even though the actual results in the long term are ambiguous.
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