When the global widespread of coronavirus affected us at the start of 2020, many business owners had to make extreme changes to meet their customer's new demands in an endlessly changing environment. A slight decline in people ...
Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually ...
Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the ...
Definition: It is a process in which targeted keywords are chosen related to the particular website so that the website appears on search engines when a particular keyword is searched by the user. Information: SEO, as well ...
Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming ...
Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page ...
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try ...
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...
Definition: The term Top 10 refers to the top ten search engine results for a distinct search phrase. Information: Distinctly, a Top 10 is rarely applicable in terms of directing Web site traffic. A few details are ...
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
David Keller commented on: Advertising Network
Great explanation. Thank you for that!Patrik Bahn commented on: Advertising Network
Hi Michal, thank you for this glossary, very usefull.Maria commented on: Advertising Network
Hi Michal, glad to see you finally launched your website in English. Will mark your blog into my…