Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article →
Below is the answer and the explanation of the question a client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise ...
Below is the answer and the explanation of the question a client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise Read article →
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do Read article →
Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar. True or false: quality score is an algorithm that scores each ...
Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar. True or false: quality score is an algorithm that scores each Read article →
Below is the answer and explanation for when advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising on search engines, ...
Below is the answer and explanation for when advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising on search engines, Read article →
Below is the answer and explanation for fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages. Fill the blank: when ...
Below is the answer and explanation for fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages. Fill the blank: when Read article →
Below is the answer and explanation for which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? Which of the following will be achieved by including an offer in ...
Below is the answer and explanation for which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? Which of the following will be achieved by including an offer in Read article →
Below is the answer and explanation for in an SEM auction, your quality score is based on which aspect of your ad? In an SEM auction, your quality score is based on which aspect of your ad? ...
Below is the answer and explanation for in an SEM auction, your quality score is based on which aspect of your ad? In an SEM auction, your quality score is based on which aspect of your ad? Read article →
Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately ...
Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately Read article →
Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Charlie ...
Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Charlie Read article →
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should ...
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should Read article →
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score? Rina has heard the term quality score ...
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score? Rina has heard the term quality score Read article →
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad ...
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad Read article →
Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing ...
Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing Read article →
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which ...
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which Read article →
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase ...
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase Read article →
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget ...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget Read article →
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position ...
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position Read article →
Below is the answer and explanation for every time that your ad is eligible to show, ad words calculates its ad rank using your bid amount, components of quality score and Every time that your ad is ...
Below is the answer and explanation for every time that your ad is eligible to show, ad words calculates its ad rank using your bid amount, components of quality score and Every time that your ad is Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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