ad relevance

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to ...

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should ...

What does a high Quality Score indicate?

Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are ...

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations ...

Which of the following items is not a component of Quality Score?

Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. ...

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. ...

What are the three main factors that determine ad quality?

Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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