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What are the three main factors that determine ad quality?

Below is the answer and explanation for what are the three main factors that determine ad quality?

What are the three main factors that determine ad quality?

  • Expected click through rate, ad formats, and ad relevance
  • Expected click through rate, max CPC bid, and landing page experience.
  • Max CPC bid, landing page experience, and ad relevance.
  • Expected click through rate, landing page experience, and ad relevance. ✅

Correct answer

Expected click through rate, landing page experience, and ad relevance. ✅

Explanation

The three main factors that determine ad quality are

  • Expected click through rate: This is the prediction of how often an ad will be clicked on when it’s shown.
  • Landing page experience: Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page yields a higher score.
  • Ad relevance: Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown
  • Third chapter: Understand the Google ads auction
  • Sub-Chapter: What is the Google ads auction?

Given above is the answer and explanation for the question what are the three main factors that determine ad quality?

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