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data-driven insights

Key performance indicators (KPI) – how to define KPIs, examples KPIs and many more

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article

CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article