Categories

cost-per-acquisition (CPA)

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article

You can use target cost-per-acquisition (CPA) bidding to help

Below is the answer and explanation for the question you can use target cost-per-acquisition (CPA) bidding to help You can use target cost-per-acquisition (CPA) bidding to help Get as many conversions as possible within your budget ✅ ...

Below is the answer and explanation for the question you can use target cost-per-acquisition (CPA) bidding to help You can use target cost-per-acquisition (CPA) bidding to help Get as many conversions as possible within your budget ✅ Read article

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses

Below is the answer ad explanation for what are two reasons a marketer might use responsive display ads? What are two reasons a marketer might use responsive display ads? Insight: Provides more robust industry data than other ...

Below is the answer ad explanation for what are two reasons a marketer might use responsive display ads? What are two reasons a marketer might use responsive display ads? Insight: Provides more robust industry data than other Read article