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click-through rate (CTR)

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own ...

Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own Read article

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Below is the answer and explanation for which two variables can be used to optimize the rotation of dynamic creatives? Which two variables can be used to optimize the rotation of dynamic creatives? Impression-to-view rate. Designated weights. ...

Below is the answer and explanation for which two variables can be used to optimize the rotation of dynamic creatives? Which two variables can be used to optimize the rotation of dynamic creatives? Impression-to-view rate. Designated weights. Read article