Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
Below is the answer and explanation for which two variables can be used to optimize the rotation of dynamic creatives?
Which two variables can be used to optimize the rotation of dynamic creatives?
- Impression-to-view rate.
- Designated weights.
- Click-through rate (CTR). âś…
- Click-through-conversion rate. âś…
Correct answer
- Click-through rate (CTR). âś…
- Click-through-conversion rate. âś…
Explanation
Creative performance is calculated based on click through rate (CTR), and if the creative is assigned to a campaign manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View through conversions are not included in optimization calculations.
The above answer and explanation are for the question which two variables can be used to optimize the rotation of dynamic creatives?
To learn more about Google campaign certification:Â Skillshop Google campaign manager certification.
Source : justfreetools.com
Was this article helpful?
Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!
Reaction to comment: Cancel reply