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James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

  • How many liked the ad
  • How many people saw the ad ✅
  • How many people sign up for lessons after seeing the ad ✅
  • Which age group and gender is more likely to sign up for a course after seeing the ad

Correct answer

  • How many people saw the ad ✅
  • How many people sign up for lessons after seeing the ad ✅

Explanation

How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up are treated as a number of conversions.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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