When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score:

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score:

  • Is not affected because the click is automatically filtered out by Google’s invalid click technology.
  • Improves for that placement because the vCPM bid decreases.
  • Improves for that placement because the clickthrough rate (CTR) increases.
  • Is not affected because click-through rate (CTR) is not a factor with vCPM bidding. ✅

Correct answer

Is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding. ✅

Explanation

CTR is not a factor with vCPM. But there is a metric active viewable CTR that shows how often people clicked your ad after it became viewable.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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