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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

Below is the answer and explanation for for floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

For floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • The tag needs to be set as INS tag with mobile capacity.
  • A global site tag (gtag.js) must be used.
  • Device ID needs to be passed into the dc rdid parameter. ✅
  • The tag needs to be assigned an app ID.

Correct answer

Device ID needs to be passed into the dc rdid parameter. ✅

Explanation

dc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. This parameter is required. The publisher must pass a value into this parameter in order to enable in-app conversion tracking.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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