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Marketing Tools

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

Continuous advertising and its benefits

Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must ...

Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must Read article

Which of the following is a key strategy for distributing your video content?

Below is the answer and explanation for which of the following is a key strategy for distributing your video content? Which of the following is a key strategy for distributing your video content? Share videos across all ...

Below is the answer and explanation for which of the following is a key strategy for distributing your video content? Which of the following is a key strategy for distributing your video content? Share videos across all Read article

A/B Testing

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article