Categories

A/B Testing

Definition:

It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach.

Information:

It is with a control or starting marketing plan that AB testing initiates. Numerous variables define the control scenario, such as price, color, shape, texture, font, etc. A modified sequence is formed if one of these variables is altered. This leads to the comparison of A’s market response with B. The alteration is done again and again until all of B’s possible scenarios have been evaluated. The parameters/variables which repeatedly give an enhanced market response are then merged in ‘A.’ This, in turn, ensures the marketing group designs the most efficient marketing approach.

Tools:

Check out the Omniconvert tool, and get Free access for 30 Days.

Features:

  • A/B Testing
  • Segmentation
  • Personalization
  • Plus Surveys

Click the link to see the Latest discounts Offers 

Articles:

23 A/B testing ideas to optimize your landing page
Visual Website Optimizer

The Ultimate Guide To A/B Testing
Smashing Magazine (June 24, 2010)

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Your email address will not be published. Required fields are marked.