The area that is vacant for commercials on a Web page.
Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources of revenue. The trials that the Web design presents are the ways to utilize the provided ad space that delivers its purpose without pushing away the visitors.
Conventionally, ad space comprises a span for banners on the upper and lower area, with a range for buttons on the left and right. Lately, publishers have carried out experiments for greater advertising dimensions, including skyscraper ads and rectangle ads.
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