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Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

Below is the answer and explanation for your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to generate more leads.” She would like to add the company name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to generate more leads.” She would like to add the company name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

  • “Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
  • “It’s a good idea, but personalization tokens can’t be added to a landing page.”
  • “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” ✅
  • “Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”

Correct answer

“Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” ✅

The above answer is related to HubSpot contextual marketing certification exam. You can find all the updated questions and answers related to HubSpot contextual marketing certification exam on the “contextual marketing certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot contextual marketing certification exam: https://academy.hubspot.com/courses/contextual-marketing

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