Jana

Itâs time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Below is the answer and explanation for Itâs time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate? ...

Jana has offered to conduct a card-sort to help with user testing for your companyâs new website. What is Jana hoping to determine with a card-sort?

Below is the answer and explanation for Jana has offered to conduct a card-sort to help with user testing for your companyâs new website. What is Jana hoping to determine with a card-sort? Jana has offered to ...

Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

Below is the answer and explanation for your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to generate more leads.” She would like to add the company name ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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