Below is the answer and explanation for the question: A marketer just launched a Demand Gen campaign and sees the status: Learning. How many conversions should they typically accrue for this to complete? A marketer just launched ...
Below is the answer and explanation for the question: A marketer just launched a Demand Gen campaign and sees the status: Learning. How many conversions should they typically accrue for this to complete? A marketer just launched Read article →
Below is the answer and explanation for the question: What's a best practice when building an account structure designed to improve the performance of AI-powered solutions? What's a best practice when building an account structure designed to ...
Below is the answer and explanation for the question: What's a best practice when building an account structure designed to improve the performance of AI-powered solutions? What's a best practice when building an account structure designed to Read article →
Below is the answer and explanation for the question: A company observes a 14% increase in conversions after adopting Google tag gateway. Which pillar of the Search Four framework does this achievement represent? A company observes a ...
Below is the answer and explanation for the question: A company observes a 14% increase in conversions after adopting Google tag gateway. Which pillar of the Search Four framework does this achievement represent? A company observes a Read article →
Below is the answer and explanation for the question: An advertiser feels that their Smart Bidding strategy is missing potential customers. According to the human-in-the-loop philosophy, what's the likely cause of this performance gap? An advertiser feels ...
Below is the answer and explanation for the question: An advertiser feels that their Smart Bidding strategy is missing potential customers. According to the human-in-the-loop philosophy, what's the likely cause of this performance gap? An advertiser feels Read article →
Below is the answer and explanation for the question: An eCommerce brand wants to build better resilience against browser restrictions and maximize their website data. What's the recommended next action? An eCommerce brand wants to build better ...
Below is the answer and explanation for the question: An eCommerce brand wants to build better resilience against browser restrictions and maximize their website data. What's the recommended next action? An eCommerce brand wants to build better Read article →
Below is the answer and explanation for the question: A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the video action campaign would provide this information? ...
Below is the answer and explanation for the question: A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the video action campaign would provide this information? Read article →
Below is the answer and explanation for the question: Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his daily budget should be. What plan should Carlos take in order ...
Below is the answer and explanation for the question: Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his daily budget should be. What plan should Carlos take in order Read article →
Below is the answer and explanation for the question: An advertiser provides a list of their current high-value consumers as a hint to help Google AI find new consumers with high conversion potential. Which feature allows the ...
Below is the answer and explanation for the question: An advertiser provides a list of their current high-value consumers as a hint to help Google AI find new consumers with high conversion potential. Which feature allows the Read article →
Below is the answer and explanation for the question: An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI ...
Below is the answer and explanation for the question: An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Below is the answer and explanation for what type of data do analytics platforms like Hubspot log where visitors are coming from? What type of data do analytics platforms like Hubspot log where visitors are coming from? ...
Below is the answer and explanation for what type of data do analytics platforms like Hubspot log where visitors are coming from? What type of data do analytics platforms like Hubspot log where visitors are coming from? Read article →
Below is the answer and explanation for Paul asks his team to enable and report on view-through conversions in their client Google app campaigns. Why are view-through conversions important to include? Paul asks his team to enable ...
Below is the answer and explanation for Paul asks his team to enable and report on view-through conversions in their client Google app campaigns. Why are view-through conversions important to include? Paul asks his team to enable Read article →
Below is the answer and explanation for which functionalities are available to manage conversion data using the API? Which functionalities are available to manage conversion data using the API? Run. Delete. Update. ✅ Insert. ✅ Correct answer ...
Below is the answer and explanation for which functionalities are available to manage conversion data using the API? Which functionalities are available to manage conversion data using the API? Run. Delete. Update. ✅ Insert. ✅ Correct answer Read article →
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information ...
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…