To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume ...
To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume Read article →
Below is the answer and explanation for which of the following would not contribute to ad fatigue? Which of the following would not contribute to ad fatigue? Using the same image on your ad for over a ...
Below is the answer and explanation for which of the following would not contribute to ad fatigue? Which of the following would not contribute to ad fatigue? Using the same image on your ad for over a Read article →
Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing ...
Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…