Permission Marketing


Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company.


Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing.

Permission marketing confers to the development of a continuing relationship of an enhanced understanding with the consumers. Seth Godin once said, “Turning strangers into friends, and friends into customers.”

Individuals comprehend permission marketing as a method for marketers to prosper in the business community despite the increasing number of complicated marketing messages.

Related Terms:

email marketingopt-in email

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