Text Ad


A text ad refers to an ad utilizing text-based hyperlinks.


Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents.

Affiliate marketing is an aspect where text ads have prospered. A lot of advertisers have started to realize the underlying potential of the text. Google has created a stir through its advertising options that produce a “click-through rate 4 to 5 times greater than the industry pattern for banner ads.”

Text-based ads lack some of the features that a graphical ad possesses, though they have some great benefits of their own. These ads are capable of downloading files immediately without being influenced by any ad blocking software.

Related Terms:

beyond the banner

Helpful Articles to Understand Text-Ad:

Less is More: ASCII Might Trump Rich Media
EContent (May 2002)

Thinking Small Reaps Big Rewards
Guardian Unlimited (December 13, 2001)

Designing Web Ads Using Click-Through Data (September 2, 2001)

Eyetracking Study of Web Readers (May 14, 2000)

Google Launches Self-Service Advertising Program
Google (October 23, 2000)

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary


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