Categories

Text Ad

Definition:

A text ad refers to an ad utilizing text-based hyperlinks.

Information:

Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents.

Affiliate marketing is an aspect where text ads have prospered. A lot of advertisers have started to realize the underlying potential of the text. Google has created a stir through its advertising options that produce a “click-through rate 4 to 5 times greater than the industry pattern for banner ads.”

Text-based ads lack some of the features that a graphical ad possesses, though they have some great benefits of their own. These ads are capable of downloading files immediately without being influenced by any ad blocking software.

Related Terms:

beyond the banner

Helpful Articles to Understand Text-Ad:

Less is More: ASCII Might Trump Rich Media
EContent (May 2002)

Thinking Small Reaps Big Rewards
Guardian Unlimited (December 13, 2001)

Designing Web Ads Using Click-Through Data
useit.com (September 2, 2001)

Eyetracking Study of Web Readers
useit.com (May 14, 2000)

Google Launches Self-Service Advertising Program
Google (October 23, 2000)

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary

 

  •  
  •  
  •  
  •  
  •  
  •  

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Only valuable comments containing useful information will be submitted with the URL. Comments posted below article for the only purpose of creating a link will be deleted.

Your email address will not be published. Required fields are marked.