It is a factor for graphical advertising that is more miniature than a banner ad.
Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard button ads are quite popular.
The very upper or lower part of a page feature banners, whereas the center of a page on the right or left side feature buttons.
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