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You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Conversion
  • Click through rate ✅
  • Cost-per-click
  • Cost-per-acquisition

Correct answer

Click through rate ✅

Explanation

A ratio showing how often people who see your ad end up clicking it. Click through rate (CTR) can be used to gauge how well your keywords and ads are performing.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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